To effectively develop a brand through marketing, you must build your brand's personality. An important part of brand personality is the tone of voice in advertising. The tone of voice in marketing means not only what your advertisements say about your brand, but how they say it.
Values Because advertising tone of voice is meant to convey a brand's personality, a successful tone of the voice will clearly communicate the values of your client's brand. For example, if they are selling home improvement supplies, you may want their brand's tone of voice to communicate that their company is competent, knowledgeable and helpful. If you have a client selling clothing to teens, the tone of voice might suggest that their brand is fun and popular. Try our search feature with a few simple adjectives to help you find the perfect voice. The search feature is at the top of the front page and the World Class talent demo page.