Everyone in local television agrees that 2012 will be unfathomably lucrative, thanks to politicians spending on commercial time with the kind of impulsive freedom usually reserved for sailors on shore leave.
All agree that 2012 will witness record spending, thanks in large part to the 2010 Supreme Court decision that essentially removed caps on political donations. By some estimates, President Obama will cough up a billion dollars to keep his job, most of it going to local television. The “U.S. Broadcasters Get Ready for Record-Breaking Political Ad Spending in 2012” report issued by Moody’s in June estimates a 9%-18% increase for broadcasters from the $2.3 billion spent on political advertising in 2010. (source: B&C)
If there’s anything station group chiefs can take heart in, it’s that politicians almost always spend earlier, and spend more, than reasonable forecasts have called for. And an extraordinary batch of hot-button political issues, including those related to healthcare, federal tax cuts and unions’ collective bargaining, will likely kick cash to stations, too.
Why Planet Charley Productions for your political spots? We have voiced & produced hundreds of political spots. Our World Class voice talents understand the tone, the emotion, and professional presentation needed to engage your audience to your local candidates advertising with you. Use our search feature at http://www.planetcharley.com/ and type in POLITICAL for our voices that may be the best fit for your local campaigns.
Successful political campaigns start with professionals to help candidates fight and be heard during a time of advertising clutter. Planet Charley is the # 1 voice over production company on the web and we have already done dozens of political spots this year. May the best commercial win!
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